Toyota Unleashes Giant Solar-Powered Daisies On Random Cities
In an effort to remind you that the new 2010 Prius was created from the loins of Mother Nature herself, Toyota is rolling out an unusual, but highly effective form of brand advertising: giant solar-powered flowers that can charge your laptop and give you free WiFi.
According to the company, these high-tech Daisies represent the Prius theme of “Harmony between Man, Nature, and Machine.” Boston is the first to witness the promotion followed soon by New York, Chicago, Seattle, San Francisco, and Los Angeles.